Since maximizing the number of quality leads you capture is a key goal for most sites, it's important to understand where those leads are coming from. By doing so, you can assess the success of marketing campaigns and better understand the network of sites that refer to you.
The top-of-page slideshow or carousel has become very common in modern web designs. These design elements allow that precious top-of-page real estate to contain more content, by adding the time dimension so the same spot can contain multiple items. They also introduce some motion into the page, which makes it seem more attractive. However, they have their downside.
As Foley Family Wines has grown to encompass 34 brands, the sheer amount of marketing collateral became hard to manage. Working with designer Ginny Laughlin of Athena Design Group, Webvanta built a custom site that provides easy access to thousands of pieces of marketing collateral for the salespeople, distributors, and retailers of all these brands.
We recently worked with designer and project manager Tyler Wantulok to build a deal-of-the-day site, EponME, initially serving the Bozeman, Montana area. By leveraging three existing hosted systems—Webvanta, Foxycart, and MailChimp—Tyler was able to deliver his clients a very effective, custom deal-of-the-day site for a fraction of what a custom web app would have cost.
If you’ve been reading this blog, you already know that we’re big fans of An Event Apart. The world of the web is moving quickly, and attending a conference like this is a great way to make sure you’re on top of the trends and current with the latest techniques, as well as to meet like-minded folks.
We've spent our waking hours, and then some, for the past few years helping designers build great sites. Along the way, we've learned a lot from everyone we've worked with. We also find, as you might imagine, a wide range of beliefs and practices that don't serve either the designers or their customers, but linger because we're all living in such a complex, fast-changing world.
The web is a publishing and marketing medium unlike any that has existed before. I would think this would go without saying, except for the attitudes and behaviors we see all the time, which reveal that many site owners don't really get it.