Back in July, I wrote about how to choose an email marketing service provider. At the time, there were two companies that looked promising for designers who want to resell email marketing services: Campaign Monitor and CakeMail. Both had some serious limitations, but in the last month or so, both have made dramatic improvements.
Choosing an email service provider (ESP) can be a daunting task, given the large number of companies in this market and the subtle variations in the services they offer. Pricing models also vary widely. It's essential to start with a plan for what you expect to do.
Maintaining an email list of customers and prospects is perhaps the most fundamental of Internet marketing techniques. Whether what is being sent is a periodic newsletter, a series of tutorials, or customer updates, maintaining an email list is a fundamental technique.