Webvanta Blog: Web Design and CMS
News and insights for web designers and marketers
New Web Font Services Expand Choices
In my previous post on using real fonts on the web, I highlighted a few web font service bureaus. These services seem to be proliferating like rabbits, and in this post I'll mention a few more.
Using Real Fonts on the Web
In my previous post, I explained how CSS's @font-face tag enables designers to use a wider range of fonts without resorting to font replacement hacks. In this post, I'll explain the actual code and explore some of the services that make it easy to expand your web font repertoire.
Expand Typographic Freedom on the Web
Typography on the web has long suffered in comparison to print. The biggest limitation has been the limited number of fonts that a designer can use. It's still messy, but it is now possible to use a much wider range of fonts.
Using HTML5's New Structural Tags
HTML5 includes a handful of new structural elements that are designed to make markup more meaningful. You can use these elements today; they don't really do much, so browsers don't need to explicitly support them. And it takes only a little trickery to make them work even in IE.
Video That Plays Everywhere:
HTML5 (MPEG4 & Ogg) + Flash
At its purest, the HTML5 video tag is a very simple. To deliver video that plays in Firefox and Safari, however, requires two different video formats, and you still need Flash for IE. Here's the code to make it happen.
HTML5 Video:
Get Used to Multiple Formats
Video on the web is a mess. Web standards have never fully embraced video. Until HTML5, there was no video element, so the only way to play video was to depend on platform-specific software. HTML5 provides a video element, but you're going to need to provide video in multiple formats.
HTML5: Over-Hyped
or the Next Big Thing?
HTML5 has been receiving an extraordinary amount of attention, thanks in part to active support and promotion by Google, Apple, and Mozilla, among others. Despite its high profile, however, the HTML5 specification isn't even complete, much less officially blessed or broadly supported by browsers, and there are only a few pieces that are of immediate practical value.
Opening External Links in Another Window: Evil or Convenience?
When someone clicks a link to an external site, should that link open in a new tab or browser window, or should it replace the contents of the current browser window?
Choosing an Email Marketing Service
Choosing an email service provider (ESP) can be a daunting task, given the large number of companies in this market and the subtle variations in the services they offer. Pricing models also vary widely. It's essential to start with a plan for what you expect to do.
Adding an Email List to Your Site
Maintaining an email list of customers and prospects is perhaps the most fundamental of Internet marketing techniques. Whether what is being sent is a periodic newsletter, a series of tutorials, or customer updates, maintaining an email list is a fundamental technique.
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