Webvanta Blog: Creating Effective Websites

Multi-Site Feature Empowers Separate Yet Unified Sites for Payless Shoes

Multi-Site Feature Empowers Separate Yet Unified Sites for Payless Shoes Image

A couple weeks ago, I wrote about Webvanta’s new mini-site capability, which allows a single master site to be viewed from the web as any number of mini-sites, each with its own URL. Each mini-site can have unique content, or it can share content with the other sites. And all mini-sites can share templates and databases, making it easy to ensure design consistency and leverage information across multiple sites.

We recently launched the first large-scale use of this technology for Payless Shoe Source, providing 16 mini-sites covering 11 countries in Latin America. Each of the sites is customized for the particular country but draws from a shared database of images, store locations, designer information, and standard pages such as the privacy policy.

For example, see Payless Ecuador, Payless Jamaica, and Payless Guatemala.

We’re seeing interest in this approach from shopping centers that want a site for each store, office buildings that want a site for each tenant, collaborative artist studios that want a site for each artist, and restaurant franchisors that want a site for each franchisee. The multi-site feature provides an easy-to-manage and cost-effective way to provide lots of related sites, with unified control but distinct identities.

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