Building a Sales and Marketing Resource Site
Foley Family Wines is a collection of 34 wine brands. As the company has grown, the sheer amount of marketing collateral became hard to manage, and getting the right materials to the right people had was very challenging.
Designing the Site
Working with designer Ginny Laughlin of Athena Design Group, Webvanta built a custom site that provides easy access to thousands of pieces of marketing collateral for the salespeople, distributors, and retailers of all these brands.
Mia and others at Foley had used other marketing asset management systems before, and they knew what features they wanted. Mia noted, ‘Webvanta was able to take all our input and create something that worked better than anything we’d used before.’
The site is intended for the company’s distribution and sales channel, not the general public, but much of it is open to public view at www.ffwsales.com.
Custom Browsing Interface
Easy Content Uploading
Mia and the Foley team have uploaded almost 4,000 images and documents to the site. It’s simple for them to tag each file so it will appear in the right places, without any coding or technical knowledge.
Because the Webvanta system allows the site builder to specify any taxonomies to be used as metadata associated with uploaded files, it required no back-end customization to present a highly customized file-upload dialog, including the metadata panel shown below.
Tagging Images and Documents
This tagging system allows each file to be categorized in multiple ways. The marketing staff simply uploads images, tags them as needed, and then each item automatically appears in the appropriate places on the site.
There’s more to this site, such as a custom marketing and promotions calendar; see the Customer Story for more details.
Does your company need something like this? We can help.
Topics: Webvanta History