The site makes good use of Webvanta's database and front-end design flexibility to provide an interface that closely matches the company's previous site, which was a static design that made updates challenging and did not include ecommerce capability. You can browse or search the one-of-a-kind jewelry by artist, featured items, type of jewelry, or material. The implementation is also carefully optimized for SEO.
Because all of the items are one-of-a-kind, the site changes the "Buy" button to a "Sold" tag when an item is purchased. We developed some custom back-end code to process Foxycart's XML datafeed so this change is only made when the purchase is successfully completed.
Caution: visits to this site can be expensive if you have a taste for beautiful modern jewelry.