This is going to be an explosive year for mobile web growth, especially for businesses like restaurants that people are selecting while they are on the go.
A prominent restaurant group in Atlanta reportedly now gets more than 30% of its web traffic from mobile devices. This is more than twice the level of one year ago.
According to another report, mobile browsers now account for 20% of all web traffic in North America. About one-third of that traffic is tablets, so phones represent about 15% of all traffic.
According to Nielsen, two-thirds of Americans aged 24 to 35 own a smartphone — and that was back in January.
A study from Pew Internet reports that nearly half (46%) of American adults are smartphone owners as of February 2012, an increase of 11 percentage points in 9 months. Smartphones are now completely mainstream.
There can be little doubt that these figures will increase dramatically in the next 12 months. The mobile tsunami is growing.
For a restaurant (and most other retail businesses), having a good mobile web site may have been a luxury a year ago. Today, it is an essential element of any serious marketing strategy. When people are looking for someplace to eat, and are researching using their phone, if a restaurant's website isn't mobile optimized, that restaurant is likely to be ignored.