If your website was an employee, what would their job be?
Ready to get started?
And how well are they doing it?
If their job was to...
- Represent your organization's mission accurately
- Make it easy for site users to find the information they need
- Hold visitor interest so the site can tell your story completely
- Achieve a specific goal like increasing white paper downloads or collecting leads
...how well would they be doing it? And, most importantly, could they be doing it better?
Make your website into your star employee
Your site content can be your star employee — the one who works overtime & pulls more than their weight. In fact, you can get your site performing like that without hiring a writer to rewrite everything.
A content audit equips you with:
- A prioritized list of issues to fix
- Easy-to-follow guidance on fixing those issues
- The support you need to get it done
It’s like hiring a trainer to whip your site into shape. You still have to show up at the gym, but the trainer makes all the difference by showing you the right tools to use.
Here's what you get from a content audit:
- Video walkthrough of major content issues
- Actionable written report describing content issues, prioritized fix list, & prescriptive guidance for implementing fixes
- Custom DIY content authoring toolkit with best practices, cheat sheets, & planning guides to help you create better content in house
Content audit benefits:
- You get the tools you need to fix content problems
- You decide how to proceed with fixes: either DIY or with outside help
- We prioritize the fixes for you, so you can make the most impactful improvements first
A great value
A content audit costs just $1,500 for most sites. (If you have a large or complex website, contact us for a quote.)
Our expert, in-depth review of your site will give you everything you need to begin making your site more effective.
Let's get started!
To learn more, schedule your free consultation today.
Content audit FAQ
Q: Is this just a low-value deliverable meant to hook me on a bigger engagement?
A: No, though some other companies use them that way. Our content audit equips you with everything you need to easily begin to improve your site's content immediately.
We never outsource any element of these content audits. Philip Morgan creates every part of your custom content audit. And the content authoring toolkit helps you, or anyone you choose, to easily implement content improvements.
Q: I could do this myself, couldn't I?
A: Probably. As an "insider", you might have access to all the subject matter expertise & insight needed to make the site content incredible. And yet, there are times when an outside perspective can point out things you might be too close to easily see. That can make all the difference.
Think of a content audit as a fixed-price content consultation. The expert perspective often helps you see new areas for improvement.
Q: What value will I get from a Webvanta content audit?
A: You'll know your website content is doing everything it can to achieve your site's business goals. You'll get dozens of ideas for making things better, starting with the changes that will yield the biggest return on investment. You'll get a plan & a toolkit to help you do the work.
You get the accumulated wisdom of an experienced marketing writer's insight into creating effective content, boiled down & packaged up into easy-to-follow recommendations for making your site's content work smarter.
Q: Our website content is in great shape. How will a content audit help?
A: Well, when we do a content audit, we come at things from a very critical perspective. It helps identify even minor issues that can harm user experience & site effectiveness. A content audit helps you be sure your site content is as good as you think.
Q: Who is actually creating Webvanta content audits?
A: Webvanta has partnered with Philip Morgan, an experienced marketing consultant & communication expert who has created marketing content, white papers & demos for companies including Microsoft, Intel, Fluke, Hitachi, & Bridgestone.